Swiss Watches: The Bold and the Beautiful

The Swiss are as famous for their watches as the Italians are for fashion houses, or the French are for art and decadence. Art is just what these timepieces are. Regardless of the brand, each Swiss watch is still masterpiece in its own right. Crafted with such precision and detail, they stay one step ahead of the competition by making perfection the standard to which the Swiss watch companies aspire. When your lowest bar is still shoulders above everyone else’s highest, you are always going to be on top. The Swiss have established a reputation for themselves as consistently being the leaders of the pack.

The watch and clock empire began less majestic than what it is today in geneva in the sixteenth century. At the time Calvinist were condemning the wearing of jewels. Faced with losing their businesses and livelihoods, jewelers and goldsmiths shifted their skills towards watches. The twentieth century saw a mass production of watches like never before. Watchmakers Frederic Ingold and Georges Lechot are credited as generals in charge of the revolution that changed how the Swiss watch was put together and functioned. Both production and profits soared.

The Who’s Who List

All that talk about fine workmanship and high standards aside, are one of these Swiss watches going to be the cat’s meow on your lovely wrist or not? A very emphatic yes. Not only are they “like butter” inside, your Swiss watch is just as gorgeous on the outside. It is only natural that the makers of the finest watches in the world would be behind some of the finest, and most well known brands in the world: Swiss Army, Movado, Rolex, Zenith, Tissot, Beluga, Swatch, Wenger, Omega, and Piaget.

You are obviously going to pay more than you would the $20.00 wonders you find in shopping mall novelty stores. What you get in return is a beautiful watch, and assurance that you have invested in something that will not break down in a few months. If something does happen, you are covered with a warranty. It is also about buying from the best. If you want an incredibly amazing suit or classy dress, your list would include Armani, Dolce & Gabbana, or Versace. This is because they are the best of the best in fashion. You should follow that same principle when shopping for a watch, because you deserve the very finest.